After half a century Marshall McLuhan foresaw a similar process: "the book [is] an increasingly obsolete form of communication", because of its slowness compared to tele- vision. In the late fifties it was a question of speed, of changing perception of time and space, and the printed medium seemed to be too slow to diffuse and consume information. In the late fifties it was a question of speed, of changing perception of time and space, and the printed medium seemed to be too slow to diffuse and consume information. (Alessandro Ludovico)
(...) understanding of ‘a common cultural space’ seems to be that which people can ‘hold’ together out of having a shared sense of being mutually beholden to a given ‘identity’ formation, or to a given con- struct of destiny and culture, or subculture, devolving from this ‘identity’ formation. (Monica Narula, Awadhendra Sharan and Shuddhabrata Sengupta - Magnet Reader 3)