A disjunct exists between the windows-based experience of online reading and the e-book industry's attempt at designing a visual format that suggests an extension of the traditional book. (Joana Druker)
It is quite striking how our reading habits and methods are influenced by the net- worked nature of online content. Hypertext encourages chaotic, eclec- tic and meandering behaviour. Serendipity – finding something that you never looked for in the first place – becomes commonplace. Paradoxically, we also tend to avoid confrontation with whatever is too different and controversial to our beliefs, and we find comforting refuge in the niches and mini-networks of people who share our ideologies and interests. (Sandra "Fokky" Fauconnier - Magnet Reader 2)