The level of customization of the single copy would be significantly improved as these technologies evolve.And customization will undoubtedly change the editor's role. It will also declare the end of paper content intended as thousands of copies that run the same exact content.This fixed limit will make writers unsure that their content will be in the hands of all the customers, but will give much more freedom to the readers. So, actually, paper is flesh and screen is metal.And this cyborg cul tural life-form will evolve significantly during the coming times. (Alessandro Ludovico)